Now on Spotify
We've been producing episodes for Taringa for the past two years. It's taken a lot of work to get over 100 episodes made. Because of how much work it takes to produce each episode, we haven't really focused much on the marketing of the podcast. We figured, if people liked it - that they would tell others about it.
And that has worked. We are getting between 13-15 thousand listeners each week at the moment.
This last 4 months however, we were lucky to get some funding from Te Mangai Paho and it's allowed us to focus more on our social media and our listeners.
One of the things we heard loud and clear was that we needed to be on Spotify.
So in July, we finally distributed the podcast to Spotify. Around 25% of our listeners are now using Spotify to listen to Taringa. We'll keep listening to the things you are looking for as we continue promoting Te Reo Māori.